Your business website is an online salesperson that tries to solicit sales and conversion with an appealing look, easy to understand navigation, engrossing content and meaningful call to actions. It helps online visitors to know about the value proposition on offer and you get a channel to make a sales pitch for your products and offerings.
When you get a website up and running to attract targeted traffic, it needs to be monitored very closely and periodically. If you are asking ‘what’ it needs to be monitored against, you can enlist the help of Google Analytics. You can determine the KPIs that need to be tracked and configure Google Analytics to track these KPIs. Here is our compilation of some of the most commonly tracked KPIs and how Google Analytics can observe these KPIs and show you results for the same.
- Visitor acquisition – This metric shows the source of your web traffic and hence the cost of conversion of traffic. Using Google Analytics’ traffic overview, you can easily segregate whether user is a direct traffic, coming from search engine, or from referring sites.
- Click Density – Each webpage’s performance in terms of user experience and navigation can be determined. It shows which links are being clicked the most. Using Google Analytics’ average time on a page, you can find which part of the webpage users most hover or click on.
- Engagement – This metric shows the level and efficacy of user engagement. Using Google Analytics’ conversion funnel path, you can see how many begin the conversion process and how many actually go through the entire funnel and execute the call-to-action.
- Relevance- It is important to track whether the traffic that you get find what they are looking for or leave the site immediately. Using Google Analytics’ bounce rate and time on site metrics, it becomes easy to monitor traffic.
- Keywords – You can check for 2-phrase and 3-phrase keywords or terms that meet a certain rule. This will help you check the success of your keyword analysis exercise and whether you are targeting an optimum mix of long tail and short head keywords.
Do write in to us and let us know if there are any other KPI that is being monitored dedicatedly within your organization with help of Google Analytics.
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